Situation Analysis

•   Facebook, MySpace, flick*r and YouTube, have been the enablers of social networking but much of the relationships are only “screen deep” and the content “ so yesterday”. (Thanks!)

•   Publishers of events and communities, have done well to provide information that is valuable to the consumer, but they have not made it personal; people go to events to be with other people and they want to know who will be there.

•   Google, Yahoo, MSN search allows people to find what to do, where to do it, but the information is not localized or relevant to where people live, work and play; it’s too much work!

•   Consumers are wondering aloud if there is a tool to connect in real time (rather than tomorrow) and in person (rather than screen to screen), to communities, events and that allows them to not only find what to do, where to do it, but who to do it with?

•   Advertisers are beginning to realize the biggest new medium is mobile combined with the web, which makes the connection between live events and what was previously only online.

Solution

•   M3 introduces the world’s first “Face to Face Social Scene Network.

•   M3 connects people to communities and events by publishing information that makes it easy for people to manage their social life.

•   M3 makes it all possible on the web and on mobile phones, with search and easy to browse capabilities.

•   M3 is an open garden – users, be it an individual or a brand (social scene maker), can connect to each other with ease.

Why M3?

•   M3 does all the work by recruiting social scene makers who already have large followings. M3 publishes events across the network, and makes it easy to search by grouping everything by location (city, neighborhood, zip code), social scene interests (Lifestyle, Fashion, Non-profit, Entertainment).

•   M3 allows the social scene makers of the community to create groups and events, gaining the power of the M3 network to publish themselves and connect to more people.

•   It’s about meeting other people face to face, with content accessible via mobile when on the run, and on the web when you have time to plan.

•   Real world local tie-ins with some of the most sought after cities/venues in the world, creating a real social club-like community.

•   The best of search, publishing, networking combined into a very personalized social planning and management tool.

Why is M3 Unique?

•   M3 connects (brands) promoters, publicists, artists, musicians, producers, non-profit organizations to each other and to people who lead active social lives.

•   M3 works directly with brands and provides them easy tools to attract and retain  users that wish to stay connected to what they have to offer, be it a club promoter, an entertainer, or non-profit organization offering classes on spirituality or raising awareness around a cause.

•   M3 makes the information easy to access via the web and mobile - linking everything to a location; the information is relative to where you live, hang out, and where you want to meet people with similar interests.

•   M3 is an open network, you don’t have to sign up to interact, download anything, or pay a fee to use the service.

•   M3 allows the brand to be known, and the user to be in the know; opening doors to new interests and to meeting people who share similar passions for living a full life in the real world.

•   M3 is all about face to face interactions, not just screen to screen connections.

The Offering

•   M3 is the first social scene network serving the urban and highly mobile consumer.

•   M3 is delivered free to the consumer via branded mobile wap pages and a managed website.

•   M3 serves as a social tool to help brands build communities, allow users to connect in a mobile environment and “gain the social advantage”, when they need to, where they want to.

•   M3 allows on-the-go connections and communication (based on mobile location) that create a wired hub for organization of users’ social life.

•   M3 stands out as an easy-to-use service provided FREE to users via relevant advertisements with a power trio of proven digital media properties:

–     Search

–     Publishing

–     Networking

The Product

•   M3 starts with the brand as a user.

•   The brand publishes groups they represent.

•   The groups publish events they want to invite people to.

•   The brands share news with their groups via blogs, to keep users informed and garner feedback.

•   The users interact with the groups by posting photo albums of their experience at the events they attended, and comments.

•   The users interact with other users who are attending an event and are part of the groups.

•   The brand can broadcast last minute updates to their groups and events, that will be delivered real time via sms and email to the user, by M3.

•   The brand can manage the RSVP list by exporting it to a number of formats including a spreadsheet, or the doorman can use a mobile device to check the attendee list as they show up (making M3 green friendly).

•   The brand can market the group and/or event to the network with easy targeting tools (by location, interests, and so on).

•   The more diverse brands in the network, and the more diverse users, the more everyone benefits from the power of the collective presence; M3 becomes a PR and marketing exchange for brands.

Why Love M3?

•   Integrates inefficient platforms: Brands are spending on events, websites, email lists, SMS messaging, voice calls, online groups, and so on; M3 captures data on all.

•   Meaningful social network: M3 is the first to make the connection deeper than the screen; it’s about face-to-face.

•   Blue Ocean strategy: A little bit of everything without the complications, easy to understand why and how to use it.

•   Mobile access: The network is actionable real time.

•   Great features: Click-to-call, SMS alerts, photo sharing, blogging, chatting, web and mobile access to the network: the information is actionable and highly interactive, real time.

•   Targeting: M3’s digital DNA enables transparency across all digital experiences (web, email, SMS, mobile, voice).

You can read more about M3 in this interview: Blogger Interview with M3 CEO